SRS Market: driving repeat purchases and retention
Lifecycle automation and Cortex retention analytics lifted repeat purchase rate by 67% while reducing seller churn by 24%.
Six-month lifecycle and retention program
Buyer retention, seller churn, lifecycle messaging and retargeting
Marketplace seasonality and private seller economics
Challenge
One-time buyers, seller churn
SRS Market attracted first-time buyers through promotions, but repeat purchase rate lagged behind category leaders.
Seller churn rose as top vendors received insufficient visibility into buyer demand and campaign performance.
Email and push programs were batch-sent without behavioral triggers, missing high-intent re-engagement windows.
Solution
Lifecycle growth powered by Cortex
Cortex segmented buyers and sellers by cohort behavior, surfacing drop-off points in the purchase and listing funnels.
Content Agent generated personalized re-engagement flows — restock reminders, price alerts, and seller performance digests.
Retargeting campaigns on Meta and Google were tied to Cortex LTV models, prioritizing users with highest predicted repeat value.
Process
Results
Healthier marketplace economics
Repeat purchase rate increased 67% within six months and seller churn fell 24%, improving gross merchandise value per active user.
No public client quote is attached to this case yet, so we do not invent one.
Stack
Technology stack
- ●Cortex cohort & LTV analytics
- ●Meta & Google retargeting with Ads Agent
- ●Braze lifecycle messaging via Cortex triggers
- ●Cortex Monitor for seller dashboard UX