Case studies
Proven growth outcomes
Real campaigns across fintech, consumer apps, B2B SaaS, and marketplaces — powered by Cortex analytics and connected marketing ops.
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SRS Pay: scaling paid acquisition for a payment platform
Unified attribution and Cortex-powered ad optimization drove 4.2× ROAS while cutting cost per acquisition by 38%.
Timeline: Two quarters of weekly optimizationScope: Paid acquisition, landing pages, merchant sign-up funnel
×4.2
ROAS
−38%
CPA
GhostMesh: accelerating install growth globally
Localized UA creatives and Cortex CPI optimization brought 2.1M installs while cutting cost per install by 52%.
Timeline: Twelve-month rollout across regional cohortsScope: App acquisition, localization, creative rotation, retention cohorts
2.1M
Installs
−52%
CPI
SRS Platform: expanding pipeline across 11 markets
Account-based demand generation and Cortex pipeline analytics grew qualified pipeline by 120% across eleven regional markets.
Timeline: One annual planning cycle with weekly regional reviewsScope: B2B demand generation, CRM sync, ICP content and pipeline reporting
+120%
Pipeline
11
Markets
SRS Market: driving repeat purchases and retention
Lifecycle automation and Cortex retention analytics lifted repeat purchase rate by 67% while reducing seller churn by 24%.
Timeline: Six-month lifecycle and retention programScope: Buyer retention, seller churn, lifecycle messaging and retargeting
+67%
Repeat purchases
−24%
Churn